7.18.2014

The Real Story Behind Harley-Davidson’s Electric Motorcycle

Harley-Davidson Project LiveWire
Four-weeks ago the Motor Company shocked the world (no pun intended) by announcing its exploratory foray into electrics.  Headlines like “Hell Freezes Over Harley-Davidson Shows New Electric Motorcycle” captured the sentiment of the day.  No one could have imagined the 111-year old Motor Company, creator and champion of arguably the most beloved internal combustion powered motorcycles in history, would ever build anything else.  For a few Harley riders, the news was downright sacrilege.  After all, an electric motorcycle could never look, feel, or sound like a “real” Harley-Davidson…right? Unfortunately, in the midst of the buzz surrounding the announcement, the real story behind Harley-Davidson’s electric motorcycle was lost.

The world we live in today is vastly different from the world we lived in 10 years ago… or even five years ago.  Social norms are not the same.  Right, wrong, or indifferent, even the things people deeply value have changed.  To remain successful, companies and individuals must adapt.  If they don’t, they face extinction.  The Motor Company’s history, rich in tradition, makes their announcement even more heartening because it shows a true willingness to adapt.  At the end of the day, Harley-Davidson’s continued success relies on its ability to stay true to its heritage while building a bridge to the future.  Project LiveWire does just that…and therein lies the real story.

Manufacturer
Status
Prototype
Production
Production
Production
Production
Range (miles)
~60
158-171
50-128
105-140
62-118
Top Speed (mph)
~92
~100
~110
~150
~150
Price $
???
9.5K-21.9K
11K-19K
32.5K-42.5K
25K-28K
 Quick Comparison of Current e-Motorcycle Specifications

No doubt, the Motor Company has a few hurdles to jump in terms of user acceptance and overall range but their efforts to build customer interest and acceptance with the Project LiveWire ExperienceTour and their collaboration with Mission Motors are steps in the right direction. As a bona-fide Harley-Davidson enthusiast and rider, I’m hopeful that other Harley riders will recognize this as a giant leap towards the future and support the Motor Company’s efforts to bring this electric motorcycle to market. Although it might not be feasible to ride 1000-miles in 24 hours on a LiveWire (or any other electric motorcycle) today, urban-suburban commuting is entirely within reason.  Given the current specs for existing production electric motorcycles, one can almost bet that the Motor Company has some surprises up their sleeve when it comes time for production.


Navigant Research - Top 10 e-Motorcycle/e-Scooter Players Today
(Photo from zeromotorcyles.com)
Fellow moto-blogger, Chris Cope, wrote that Harley-Davidson’s electric motorcycle represents a seismic shift in motorcycling.  I couldn’t agree more.  According to Navigant Research, the market is in the early stages of development and its key players are relatively new manufacturers with limited distribution channels.  Harley-Davidson has the name recognition, capital, and worldwide distribution channels needed to electrify a market projected to grow by 30% a year (in North America and Europe) for the next decade. With LiveWire, Harley-Davidson is poised to become THE dominant player in the electric motorcycle market.  Seismic shift, indeed!

____________________________________
References:
  1. http://www.npr.org/2014/06/28/326434594/harley-hopes-an-electric-hog-will-appeal-to-young-urban-riders
  2. http://www.tennessean.com/story/money/cars/2014/06/29/harley-davidson-considers-electric-motorcycle/11730139/
  3. http://www.forbes.com/sites/jimgorzelany/2014/06/19/hell-freezes-over-harley-davidson-shows-new-electric-motorcycle/
  4. http://www.theverge.com/2014/6/24/5837642/riding-project-livewire-harley-davidson-first-electric-motorcycle
  5. http://www.jsonline.com/business/harley-davidson-electric-motorcycle-prototype-to-be-launched-b99294676z1-263792061.html
  6. http://www.foxnews.com/leisure/2014/06/19/harley-davidson-unveils-first-electric-motorcycle/
  7. http://www.wired.com/2014/06/harley-davidson-livewire/ 
  8. http://mashable.com/2014/06/19/harley-davidson-electric-motorcycle/
  9. http://www.theblaze.com/stories/2014/06/19/an-electric-motorcycle-for-harley-davidson-new-model-sounds-like-a-jet-on-an-aircraft-carrier/ 
  10. http://indefinitelywild.gizmodo.com/what-harley-davidsons-first-electric-motorcycle-means-1592983608
  11. http://green.autoblog.com/2014/05/22/annual-e-motorcycle-e-scooter-sales-will-reach-6-million-by-202/#continued
  12. http://www.navigantresearch.com/research/electric-motorcycles-and-scooters
  13. http://www.navigantresearch.com/research/pike-pulse-report-electric-motorcycles-and-scooters
  14. http://www.afr.com/p/technology/harley_davidson_project_livewire_K2g1sKZlMs0VrxvT1bM3pM



6.19.2014

Saddle-Up and Put a Little Sunshine in Your Life

The world we live in can be a scary place.  Open a newspaper, skim a newsfeed, or watch television for more than a few minutes and you’re bombarded with stories of just how terrible things really are…crime and conflict are rampant, death and decay are everywhere, no one is safe from evil doers.  It seems for every positive headline or story there are a hundred that are negative.  It makes you wonder how anyone ever makes it out of bed.  It’s just sad.  Surely, there’s a way out of this proverbial darkness?

It ain't a pony but it'll make you smile
I believe the answer lies in a story I heard as a teenager about two boys participating in a scientific study.  One boy was put into a room of beautiful, brand new toys and the other into a room full of horse manure.  The boy in the room full of toys immediately burst into tears, while the boy in the room full of manure jumped up and down excitedly and begged for a shovel.  When the researcher asked why he was crying, the boy in the room full of toys replied, “I know as soon as I touch something it’ll break and I’ll get in trouble.”  When the researcher ask the boy in the room full of manure why he wanted a shovel, the boy grinned from ear-to-ear and said, “With this much manure, there’s bound to be a pony in here somewhere and I’m going to find it!”

So, how do we carry on when the world around us is going to hell in a hand-basket?  The second boy had the answer.  We need to pull out our shovels and start shoveling.  We might not be able to control much but we can control our attitude and outlook.  We can choose to look for the pony.  I think most motorcycle riders do this instinctively.  As riders, we don’t dwell on the risks and dangers of riding. If we did, we’d likely be paralyzed by fear.  Instead, we focus on the positives…the overwhelming sense of freedom and sheer exhilaration we experience when tearing up the twisties or eating up the miles on a deserted stretch of highway.   We need to nurture this instinct and apply it to all aspects of our life.

Need an attitude adjustment?  Ride
Fortunately, we have an excellent tool to help us…our motorcycles.  Every time we roll back on the throttle we shovel away the darkness and negativity that surrounds us and we let a little sunshine in. When I’ve had a bad day, feel down, angry, or otherwise need an attitude adjustment I know I can saddle-up and ride.  Within minutes, my whole outlook has improved and all is good. Riding a motorcycle is excellent therapy.  It provides a new and brighter lens from which to view the world and gives us a fresh perspective on life.  It helps us find the pony buried in a room full of manure.


Will you look for the pony?  I sincerely hope that you LiveFree, Ride Hard, Be Happy and shovel, shovel, shovel.

6.05.2014

Love'em or Hate'em Harley-Davidson Has Earned A Little Loyalty

Love’em or hate’em the Harley-Davidson Motor Company is the indisputable King of building lasting relationships with its customers.  As a Harley owner, I’m impressed with the Motor Company’s efforts to create a bond between the company and those of us who buy their motorcycles.  I’ll be the first to admit their primary motivation for creating this bond is to sell more product…but I don’t care.  It’s great that Harley-Davidson values our business enough to create and promote an environment where people from all walks of life can come together to share the freedom and passion of riding.  I don’t know of any other motorcycle company that even tries to do that.

Shade Tree Saloon
This past weekend I attended a customer appreciation event sponsored by my local dealer, Gruene Harley-Davidson. The dealership organized a ride to the Shade Tree Saloon & Grill, a local watering hole, in Spring Branch, Texas and bought everyone’s lunch.  There were 200+ people and 150+ bikes that participated.   As I moved through the crowd, I was amazed at how easily the conversation flowed.  No one cared whether you were blue-collar, white-collar, or no-collar.  What was important was that you enjoyed riding.   There was an unspoken sense of family.   It was a great event!

Besides giving away free food and drink, which can be found on almost any weekend at many Harley dealerships around the country, the Motor Company also promotes the Harley Owners Group (HOG) as a way to bring like-minded individuals together.  Whether you’re a new rider or one that’s ridden your entire life, HOG is a great way to meet folks who just want to ride and have fun.  HOG has been around for 31 years and boasts over 1,400 chapters with more than one-million members worldwide. Now, that’s a lot of motorcycle love.   If you own a Harley-Davidson, you should check out your local HOG Chapter (most Harley dealerships sponsor a chapter). As a member of the Gruene HOG Chapter, I’ve participated in countless group rides, eaten some great food, seen some terrific places, helped raise money for charity, and met some really cool people.

My involvement with HOG has been very positive.  While I enjoy riding by myself, riding with other Chapter members adds a new dynamic to the whole experience.  There’s something almost magical about riding in a crisp staggered formation with people you’ve grown to trust…and it’s nice knowing you’re not alone when you have trouble along the road.  Had the Harley-Davidson Motor Company not pushed and promoted HOG, I certainly would have missed some great times and may have never fully understood the camaraderie shared by those who ride.  That’s worth something.
Just a few of the many Bikes at Shade Tree

I know there are other motorcycle manufacturers out there and I’m not such a Harley disciple that I would never consider another brand. But…wait for it…I’ll always look at Harleys first because the Motor Company has earned a little loyalty.  As I stated in the beginning, I know of no other motorcycle manufacturer that invests as much in their customers as Harley-Davidson.  Maybe that’s what makes them an American icon.
 

I’d like to know if my experience is unique, so please share your experiences with me.  And if I’ve missed something in terms of other motorcycle manufacturers and how they treat their customers, by all means, please share your story because at the end of the day, it doesn't matter what you ride.  It only matters that you ride.  

5.17.2014

Saddlesore 2000 Ride Report: The Long Ride Home – Kentucky to Texas (1086 miles)

The alarm on my phone went off at 4:45 a.m. EDT Sunday morning.  I didn’t want to get up but I could hear the clock in my head ticking away.  I needed to get moving and back on the bike…I had a lot of miles to cover in order to complete my ride within the allotted time. My dad knocked on the door to ensure I was awake; he was my back-up plan just in case the phone alarm wasn’t able to wake me.  I told him I was up and slowly rolled out of bed.  Tick-tock, tick-tock.  By 5:15, I was showered and dressed.
I felt good but my backside and the bottoms of my feet were slightly tender. I knew it was going to be a long ride home.  I drank a big glass of orange juice before heading to the garage to re-pack the bike.  It was chilly outside.  Dad said it was 54 degrees. I knew I needed to start the trip with my heated jacket liner. I didn’t want to repeat yesterday’s mistake.    I gave the bike a quick once over, put on my gear, and gave my dad a hug goodbye.  I was glad I had the opportunity to see him, even if it was for such a short period of time.  My dad opened the garage door and at 5:45, I rolled out of the driveway.

Shortly after sunrise in Kentucky
I made a quick stop for gas at the Five Star station by the Interstate.  I got my gas, completed my log entry, and got back on the bike.  It was an excellent time to be on the road. The Interstate was almost empty except for the occasional big rig.  I rolled back on the throttle, mindful not to out run my headlight…I didn’t want an unforeseen animal encounter to ruin my day.   Within minutes, the sky began to lighten as the sun made its way above the horizon.  I could feel my spirits lifting with the dawn of a new day.  The 118 miles between Louisville and Franklin passed quickly.  I enjoyed the ride while soaking in the scenery and chasing the shadows. I thought to myself, “Life is good.”

I pulled into the Pilot station in Franklin at 6:42 CDT just under two hours from when I started my journey home.  I was making good time but started thinking about the number of miles I had left to go.  It was overwhelming. I went inside to pick-up my gas receipt and noticed some pre-made breakfast sandwiches. I grabbed one and stepped to the counter.  I paid for my bacon, egg, and cheese sandwich, got my gas receipt and hustled out the door.  As I woofed down my food and a bottle of Gatorade, I told myself to focus only on the next stop and not the entire trip.  I don’t know if was the food or the positive self-talk, but I felt better and got on the bike with a renewed sense of energy.

Farming is big business in Tennessee
Sunday was turning out to be a great day to travel.  I made my way down I-65 through Nashville and picked-up I-40 without hitting any traffic.  I kept my mind occupied on the stretch between Nashville and Jackson by jamming to the “Taylor Swift” and “ZZ Top” channels on Pandora.  I was thankful for the great cell reception because it might have gotten ugly had I been left alone in silence with only my thoughts.  Bluetooth headsets rule!  As I made my way off the Interstate and to the Love’s station in Jackson, I realized my backside was getting very tender.  I was happy to get off the bike for a few minutes.  I thought about the movie “Groundhog Day’’ with Bill Murray as I gassed-up, completed my log, ate some jerky, and got back on the bike.  The routine was getting old.

I snapped a few photos as I crossed the Mississippi River into Arkansas and prepared myself for another round of road construction slowdowns.  I was pleasantly surprised.  With fewer cars and trucks on the road, traffic didn’t slow to a crawl as it did the day before.  I made good time to the MAPCO in Wheatly beating my 12:04 planned arrival time by almost 20 minutes.  I decided to give my butt a break and make an extended stop.  After going through my normal fuel ritual, I went inside for a repeat of yesterday’s lunch…two chicken strips, two biscuits, and a bottle of Gatorade.  Lunch was good and I enjoyed the air conditioning.  I was glad to have the opportunity to shed my heated liner and sit in a position that didn’t make my backside feel like it was on fire.  Sadly my leisurely lunch was cut short by that damn clock inside my head…tick-tock, tick-tock.  Next stop Prescott, Arkansas.

Over the Mississippi River into Arkansas
The ride to Prescott was enjoyable with blue skies and warm (almost hot) temperatures.  The only downside was I couldn’t find a seating position that would stay comfortable.  I felt like I was squirming all the time…and there’s not much real estate on a Sportster to squirm.  At one point I discovered I could put my feet on the passenger pegs and achieve a whole new riding position.  I’m sure as I passed through Little Rock several drivers thought I was crazy, “Hey, look at that guy, he must think his Harley is a sport bike.” I didn’t care what people thought, it felt good.  I enjoyed being able to lift slightly off the seat and let the air cool my burning nether region.

When I arrived at the Paramount Travel Center in Prescott at 2:37 I couldn’t wait to get off the bike.  I’d ridden 602 miles in 9 hours and 53 minutes and I was feeling it.  I let myself think for a moment about the 484 miles I had left to cover and I felt defeated.  I was ahead of my ride plan by about 26 minutes so I decided to take another extended break.  I grabbed a bottle of Gatorade from the cooler and went inside.  They had an Arby’s so I got a Beef-n-Cheddar and sat down.  I tried not to rush but that clock inside my head kept pushing me.  I told myself only two more stops before I reached home and then I’d be done…and it was only 148 miles to Sulphur Springs.   As soon as I sat on the bike my backside started burning again but with a renewed outlook I fired-up my trusty steed and pointed her west.

Arkansas Road Construction
The ride along I-30 in Arkansas is pretty scenic when you’re not hassled by road construction.  There are a nice variety of trees lining the highway with a couple of bridges and water crossings.  I tried to get comfortable and soak it all in.  For as much discomfort as I was in, I still felt an overwhelming connection with all that was around me.  It was a good day to ride.  I crossed the Texas State line at approximately 3:40 and felt like I was almost home.  There’s something mentally refreshing about knowing you won’t be riding across more state lines before completing your ride.  The 75 mph speed limit just east of Texarkana was a welcomed sight. I rolled back on the throttle and pushed towards Sulphur Springs.

 It was 5:04 when I got to the Pilot station.   I dismounted slowly as any movement in the saddle had become very uncomfortable.  I followed my routine – gas, log, and hydrate then took an extra minute or two to stretch my legs and back.  I plugged my headset into the power on my bike so it wouldn’t run out of juice and made my way back to the Interstate.  Daylight was burning and I had one more stop before my final push home. 

The leg between Sulphur Springs and Waco was the longest leg of the trip at 171 miles.  I tried not to think of the total distance to Waco but rather the landmarks in between…Greenville, Lake Ray Hubbard, and Dallas.  The thought of completing the challenge with the 48 hours motivated me despite the burning sensation I felt in my backside.  I adjusted my riding position frequently and performed the stretches fellow moto-blogger Tina Walker had recommended every few miles just as I had throughout the trip.  I was surprised at how the traffic picked-up as I got closer to Lake Ray Hubbard and then got even heavier in Dallas.  I didn’t experience any slowdowns but the number of cars and trucks on the road at 6:30 p.m. on a Sunday was a little unnerving.

Somewhere between Waxahachie and Waco
Luckily traffic thinned-out south of Dallas and I could relax a little.  I never gave too much thought about the lack of civilization between Waxahachie and Waco…there’s just not much there to see.  Fortunately as the sun got lower in the sky the shadows came out to play.  Anything to take my mind of the continual discomfort I felt in the parts of my anatomy that never see the sun.  I took several photos of the Shadow Rider and thought it might be cool to put together a collection of photographs revolving around riding and shadows.  The mind works in mysterious ways after being on a bike for over 14 hours and 851 miles.

The timestamp on my Valero Corner Store fuel receipt read 8:00 p.m.  I had made it to Waco and hour and nine minutes ahead of my ride plan.  I was excited.  I could officially end my Saddlesore 2000 ride in Waco because I had already crossed the 2000 mile point.  I’d ridden 2008 miles in approximately 43 hours.  I decided to wait and end my ride at home as planned.  I knew barring any unforeseen circumstances I could complete the entire 2172 miles within the required 48 hours…I only had 164 miles to go.
   
Shadow Rider as sun sets in Texas
The sun dipped below the horizon as I rode out of Waco and the sky was completely black by the time I made it to Temple.  Strangely I was nervous about riding the rest of the way in the dark.  I think the mental and physical fatigue from riding so hard over the past two days had caught-up to me.  I watched the sides of the road closely for any movement.  I didn’t want to be surprised by a deer or other animal darting across the road.  As I neared Georgetown, traffic started to pick-up and I was actually happy to see other vehicles on the road.  I decided there was a modicum of safety riding in the midst of the swarm.  I could at least use their headlights to “see” farther down the road and for a reason I can’t explain felt less threatened by a potential animal encounter.

I must I lead a pretty sheltered life because the traffic through Austin seemed heavy for a Sunday night at 9:45 p.m.  I’d normally be getting ready for bed, so I wondered what all these people were out and about doing.  I ticked-off the miles after Austin getting more excited the closer I got to home. Buda, San Marcos, New Braunfels…I was almost finished. My bubble burst when I came to three full lanes of stopped traffic less than 5 miles from my exit.  Apparently TexDoT in their infinite wisdom had shut down several lanes for construction.  I struggled to keep from dropping the bike in the stop and go traffic for almost a mile.  I was physically exhausted.  I didn’t know how I would finish the ride if I stayed on the Interstate.  I watched for an opening and made my way to the shoulder and then through some roughage to the access road.

Traffic on the access road moved smoothly and it didn’t take long to make it to the EZ-Mart for my ending gas receipt.  I gingerly got back on the bike and rode the last few miles home.  When I reached my subdivision, I called my wife to open our garage door.  I pulled into the garage and turned off the bike.  It was 11:03 p.m. and my Saddlesore 2000 was complete…2072 miles in 46 hours and 13 minutes.

PROLOGUE

This ride gave me a new found respect for riders who do multiple1000 mile days.  I don’t know if I had another 1000 mile day in me.  My backside was tender for a couple of days after the ride but I felt good about my accomplishment.  I love my Sportster but may have to re-think its suitability for longer Iron Butt rides. I have no doubt that I could easily tour on it as long as I kept the mileage down to under 500 miles a day.
 
What’s next, I’m not sure.  I do know I enjoy Iron Butt rides and will do more. Hey, when’s summer solstice and the longest day of the year?  Now that could be an interesting Iron Butt ride…do 1000 miles before it gets dark.  Hmmnn, something to think about.





St Judes Chlidrens Hospital in Memphis

No this isn't one of the Great Pyramids...this is in Memphis

It's a Great Day to Ride!

On Bike Selfie


I look like hell - 2008 miles in 43 hours